Alamogordo NM
3-24-2026 6:50pm

Alamogordo and Ruidoso Set for ‘No Kings Day III’ Protests Saturday as Part of Nationwide Mobilization

Alamogordo, N.M. – Local organizers are gearing up for the third “No Kings Day” of peaceful demonstrations this Saturday, March 28, 2026, with events planned in Alamogordo and Ruidoso as part of what national coordinators are calling potentially the largest single-day protest mobilization in U.S. history.

In Alamogordo, the event is scheduled from 10 a.m. to 1 p.m. at the intersection of White Sands Boulevard and 10th Street (approximately 1004 N. White Sands Blvd.). It is being hosted by Democracy Otero County, the local affiliate of the Indivisible movement.

Organizers KD Owens and Marty McFarland say they are expecting an even bigger turnout than at previous No Kings events held in June and October 2025. “A lot has happened since the last No Kings event in October,” McFarland stated. “Unchecked ICE brutality. The soaring cost of groceries. An unpopular war driving gas prices to levels not seen in years. And then, of course, the failure of the US Department of Justice to prosecute the money laundering, sex trafficking and other atrocities of the Epstein coverup. These and other abuses of the Trump administration are driving people to speak out as they might not have done last year.”

Owens added practical advice for participants: “Make a sign, come out Saturday for the fun and camaraderie. Remember to wear a hat and sunscreen and bring water. It helps us track the numbers if you register using the QR code here, but it isn’t required to attend. Just come out, meet like-minded folks and enjoy the day.”

Otero County has a diverse population, with approximately 40% identifying as Hispanic or Latino and nearly 7% as American Indian or Alaska Native according to recent census data. In this context, concerns over aggressive ICE enforcement have particular local resonance. Many residents worry that intensified federal immigration actions could heighten fear and distrust within Hispanic, Native American, and mixed-ethnicity communities that form such a large share of the county’s makeup. These local anxieties have been amplified by recent controversy surrounding state legislation and county actions. New Mexico’s Immigrant Safety Act (House Bill 9), signed into law in early February 2026 and set to take effect in May 2026, prohibits local governments from entering or renewing contracts with ICE for civil immigration detention. Just two weeks ago, on March 13, the Otero County Commission held an emergency meeting and voted to extend its contract with ICE for the Otero County Processing Center. The New Mexico Attorney General’s office subsequently ruled that the commission violated the state’s Open Meetings Act, rendering the vote invalid. Organizers say these developments underscore that the issues driving No Kings Day are not only national but deeply local to Otero County and surrounding areas.

Nationally, more than 3,000 No Kings Day III events are now confirmed across all 50 states and every congressional district — more than at either of the prior two nationwide days of action. Organizers with the No Kings Coalition and Indivisible describe the March 28 mobilization as a response to a range of administration policies and say previous events drew millions of participants (roughly 5 million in June 2025 and 7 million in October 2025). They anticipate this round could set a new record for single-day nonviolent turnout.

In Otero County and the surrounding area:

• Alamogordo (as detailed above) is the primary local gathering point at 10th & White Sands Blvd, 10 am to 1 pm. (This is the 3rd larger gathering for Alamogordo, small Saturday protests have been ongoing at 10th and White Sands Blvd every Saturday for over a year)

• Ruidoso (Lincoln County) will host its own No Kings Day III rally from 11 a.m. to 1 p.m. (some listings note until 2 p.m.) at Country Club Park / 1401 Sudderth Drive. That event is organized by the Democratic Party of Lincoln County.

Organizers in both communities emphasize the events are family-friendly, nonviolent, and focused on civil civic expression.
For the latest details, maps, or to register (optional but helpful for planning), visit the national hub at nokings.org or contact the local groups directly.

The local protests continue a series that began in 2025 as a coordinated, nationwide show of opposition to policies organizers describe as authoritarian. Saturday’s actions are expected to draw crowds from small towns to major cities alike.

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