Alamogordo NM
2-21-2025 4:41am

Things that Make’s One Wonder, Now a Museum of Failure

For the traveler and tourist. No it is not a joke, a new museum is opening in San Francisco and its theme is to highlight the oddity of failure. Those that at least tried provide a valuable lesson and curiosity in San Francisco. 

"I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

As a wise man once said: “Every ‘oops’ is just a chance to start again with a bit more wisdom.” The internationally renowned Museum of Failure® will make its highly anticipated San Francisco debut in just one month, celebrating high hilarity “oops” moments, opening on Saturday, March 21 in Fisherman’s Wharf (145 Jefferson Street) Building on sold-out runs worldwide and a celebrated stint in Los Angeles, the Museum of Failure® invites visitors to explore more than 150 historical missteps, oddities, and corporate flops in a dynamic 10,000-square-foot space. From Apple’s ill-fated Newton to the bizarre Hula Chair and Colgate’s ill-advised frozen lasagna plus the German “Spray On Condom”, the Museum of Failure® is an attraction that highlights how embracing missteps can ultimately spark growth and innovation.

“Get ready to experience the unconventional! The Museum of Failure® is a one-of-a-kind experience that is both educational and entertaining,” said Martin Biallas, CEO of SEE® Global Entertainment, which is bringing the attraction to San Francisco. “It’s an engaging way to explore the world of innovation, risk-taking, and the unexpected twists that lead to progress.”

SEE® Global Entertainment, a leader in the entertainment industry, brings invaluable expertise in creating and managing unforgettable attractions. Later this spring, SEE® Global will bring a permanent exhibit to the same site in Fisherman’s Wharf: Smurfs: The Adventure to coincide with the new Smurfs film, starring Rihanna as “Smurfette.”

“The Museum of Failure® is a perfect addition to the diverse attractions at Fisherman’s Wharf,” said Rodney Fong, President of Fong Real Estate, which owns the venue. “It’s thought-provoking, fun, and uniquely suited to San Francisco—a city that has always thrived on innovation. That plus SEE® Global’s upcoming Smurf exhibit is good news for everyone looking for a good time along San Francisco’s tourist central, our northern waterfront.”

Beyond the laughs and surprises, the Museum of Failure® shines a light on the value of mistakes and the resilience required to transform setbacks into opportunities. Set against the backdrop of a city celebrated for its trailblazing technology and entrepreneurial spirit, the Museum of Failure® offers a memorable, must-see experience that aligns perfectly with the Bay Area’s appetite for pushing boundaries.

“San Francisco is known as the tech and innovation capital of the country, if not the world,” Biallas added. “People who created AI and the Internet understand the importance of failure. I think the folks in ‘Cerebral Gulch’ and Silicon Valley will flock to this exhibit.”

Ticket Information and Hours:
• Kids (12 and under): $18
• Adults: $25
• Groups: $10–$18
• Students, Seniors, Military: $20
Open daily, 10am–6pm, Sunday – Thursday; 10am – 8pm, Friday & Saturday

For more information on the Museum of Failure® and to purchase tickets, visit https://themuseumoffailure.net/

Check out the CBS Evening News segment on the Museum of Failure®: https://www.youtube.com/watch?v=vyEXBydMU_4

About SEE® Global Entertainment:
SEE® Global Entertainment Inc is part of the SEE® family of companies representing the finest in themed entertainment, specializing in global touring exhibitions including Star Trek, King Tut, Titanic, The X-Files, Asterix, Frida Kahlo, Michael Jackson, Michelangelo’s Sistine Chapel, Hot Wheels, The Smurfs, and the Museum of Failure. For more information on SEE® Global Touring, visit www.seeglobalentertainment.com. SEE® is led by President Martin Biallas, a Hollywood veteran of 30 years. For more info, visit www.martinbiallas.com.

About the Museum of Failure®:
The Museum of Failure® is a collection of failed products and services from around the world. The museum aims to stimulate discussion about failure and inspire us to take meaningful risks. By showcasing these failures, the museum provides unique insights into the risky business of innovation.

About Fisherman’s Wharf, San Francisco:
Fisherman’s Wharf is one of San Francisco’s most iconic and visited neighborhoods, offering a rich blend of history, dining, shopping, and entertainment. Home to world-renowned attractions such as Pier 39, the Maritime National Historical Park, the Musée Mécanique, and Ghirardelli Square, the Wharf is a must-visit destination for both locals and tourists alike. Known for its fresh seafood, breathtaking bay views, and vibrant street performances, Fisherman’s Wharf continues to be a top-tier attraction in the City by the Bay. For more information, visit www.fishermanswharf.org.

About Smurfs: The Adventure®:
Smurfs: The Adventure® is a brand-new interactive experience that transports visitors into the enchanting world of the Smurfs. Featuring a variety of engaging activities that combine fun and learning, this attraction offers an immersive experience for the whole family. The Smurfs are among the most beloved characters in the world, first introduced in comics by Belgian artist Peyo in 1958. Since then, the little blue creatures have starred in multiple animated series, blockbuster films, and international attractions. Smurfs: The Adventure® is slated to open in May 2025.

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