Small Business Saturday in Alamogordo: A Day of Community Support and Celebration On New York Avenue


Alamogordo MainStreet, in collaboration with the Alamogordo Center of Commerce, the City of Alamogordo, and the SBDC at NMSU Alamogordo, is thrilled to announce the return of the "Shop Small, Shop Local" initiative.

The collaboration cordially invites the public to mark their calendars for the highly anticipated Small Business Saturday, falling on November 25th this year, where they invite shoppers to join the merchants of New York Avenue for a vibrant day of community support.

Event Details:

Date: Saturday, November 25, 2023 Time: 10:00 am - 4:00 pm

Location: New York Avenue, Alamogordo

Special Broadcast: Tune in to KHII Radio 88.9 & 100.5 for live coverage of the event

This year's Small Business Saturday event promises to be bigger and better than ever, featuring:

Live Entertainment: Guy Miller

Culinary Delights: Delight your taste buds with delectable offerings from food trucks stationed at the event.

Incredible Deals: Uncover unbeatable deals and promotions from local businesses, ensuring you receive maximum value for your money.

Meet Gingy: Encounter Gingy the Gingerbread Man for a memorable photo opportunity and receive candy canes with exclusive coupons from local small businesses.

About Small Business Saturday:

Established by American Express in 2010, Small Business Saturday continues to inspire shoppers to embrace the essence of supporting local businesses. Since 2017, our collaborative efforts have aimed to elevate this event into a more impactful celebration of our cherished local small businesses.

While savoring the festivities on New York Avenue this Small Business Saturday, take some time to explore the remarkable offerings from our local small businesses. Here are just a few of the exceptional establishments awaiting your visit:

Blush Beauty Bar: Transform your beauty routine with expert services and handpicked selection of premium beauty products.

Elite Memories: Peruse an exquisite selection of formal gowns, perfect for your special occasions.

Globug: Explore delightful offerings at Globug, a place where you can find a wide array of gifts and goodies.

Monicakes: Indulge your sweet tooth with delicious cakes from Monicakes, the go-to bakery for mouthwatering treats.

Victoria's Boutique: Discover unique and stylish gifts at Victoria's Boutique, where fashion meets local charm.

Zia Comics: Your one-stop destination for all things nerdy in Alamogordo. From comics and board games to miniatures, they’ve got you covered.

And many, many more...

Small Business Saturday as a Gross Receipts Tax Holiday:

Qualified small businesses have the opportunity to benefit from a Gross Receipts Tax Holiday during Small Business Saturday. This means eligible retailers can sell items "tax-free" from 12:01 am on the first Saturday after Thanksgiving until midnight on the same day. Please refer to NM Taxation and Revenue B-200.3.

How Local Businesses Can Get Involved:

Alamogordo's small businesses can actively participate by:

1. Open your business on November 25, 2023

2. Offer promotions at your establishment

3. Decorate your storefront with Small Business Saturday branding to signal your participation

4. Commit to filling out a post-event survey and sharing data

To express your interest in participation or to learn more, please contact Claudia Loya at

Let's make this Small Business Saturday a memorable occasion filled with support for our local businesses and a vibrant display of community unity. Join us on November 25th, 2023, for an unforgettable day of shopping small and shopping local in Alamogordo!

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