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ALAMOGORDO, N.M. — Alamogordo’s growing business community welcomed two new additions this week, with local officials and residents turning out to mark the openings.
A ribbon-cutting ceremony was held at Ollie’s, on July 2nd, 2026 drawing a crowd of community members, city officials, and supporters. Mayor Sharon McDonald was on hand to help cut the ribbon, adding a show of city support to the new venture as it officially opened its doors at White Sands Mall.
Meanwhile, on New York Avenue in the heart of Alamogordo’s downtown district, Pink Flamingo Funky Finds held a soft opening, giving shoppers an early look at the store ahead of its full launch. The consignment shop joins a wave of new retail and dining spots that have been opening along the corridor as part of the city’s ongoing downtown revitalization push.

The back-to-back openings reflect a broader trend of new investment in Alamogordo, where MainStreet-driven redevelopment efforts have been credited with drawing new shops and entrepreneurs to the area over the past year. City leaders have pointed to this kind of small-business growth as a key part of downtown’s continued momentum.
Both businesses are now open to the public, with more details on hours and offerings expected to follow as each settles into its new home.
Sunny, with a high of 103 and low of 76 degrees. Sunny during the morning, clear overnight.
The light of la luz is the most awesome way to explain something New Mexico style!
Congrats to SHERIFF YAZZA!
Thanks for being on top of this, in light of all the other problems at the County: namely the state auditors findings and Project Jupiter. Both are indicative to me that a new County Manager won't resolve the long-term tightly woven ball of problems this county has, including the Commissioners themselves. I've got