Alamogordo Rotarians Bring New Mexico Magic to the 137th Rose Parade: A Blooming Start to 2026!

What better way to kick off the new year than with a burst of floral splendor, teamwork, and global goodwill? Our 2nd Life Media Alamogordo Town News 2026 #AlamogordoProud Series kicks off celebrating Gabriela Eaton, Michelle McKinstry, and Renee French representing Rotary Club of the White Sands.

Rotary of the White Sands Alamogordo representing #AlamogordoProud at Tournament of Roses Parade - Photos Courtesy Rotary of the White Sands Alamogordo - AlamogordoTownNews.org Community Good Report

Members of the Rotary Club of White Sands in Alamogordo did just that, playing a hands-on role in creating Rotary International’s stunning float for today’s 137th Tournament of Roses Parade in Pasadena, California

Rotary of the White Sands Alamogordo representing #AlamogordoProud at Tournament of Roses Parade - Photos Courtesy Rotary of the White Sands Alamogordo - AlamogordoTownNews.org Community Good Report

Gabriela Eaton, Michelle McKinstry, and Renee French joined fellow Rotarians from across the country in the final frenzy of decorating. Late into the night, surrounded by tens of thousands of fresh roses and natural materials, they added those magical finishing touches—tired but joyful, inspired by the camaraderie and shared purpose.

Rotary of the White Sands Alamogordo representing #AlamogordoProud at Tournament of Roses Parade - Photos Courtesy Rotary of the White Sands Alamogordo - AlamogordoTownNews.org Community Good Report

This year’s parade theme, “The Magic in Teamwork,” perfectly mirrored Rotary’s 2025-2026 message: “Unite for Good.” The Rotary float, titled “Unite for Good,” exploded with color and energy in a lush, dreamlike landscape featuring diverse wildlife—like giraffes, tigers, and more—working in harmony. It symbolized how Rotarians worldwide unite across borders to protect ecosystems, provide clean water, promote peace, and create lasting change

Rotary of the White Sands Alamogordo representing #AlamogordoProud at Tournament of Roses Parade - Photos Courtesy Rotary of the White Sands Alamogordo - AlamogordoTownNews.org Community Good Report

From humble beginnings in 1890—when Pasadena’s Valley Hunt Club paraded flower-decorated carriages to showcase California’s mild winters—the Tournament of Roses has grown into “America’s New Year Celebration,” watched by millions worldwide.

Tournament of Roses Parade History Archives- for AlamogordoTownNews.org

Tournament of Roses Parade History Archives- for AlamogordoTownNews.org

For the White Sands Rotary Club, this was more than a parade—it’s a shining example of #PeopleOfAction and #AlamogordoProud in our own backyard, extending their service from local projects in Alamogordo to the global stage. As the float glides down Colorado Boulevard today, it carried a piece of Alamogordo and New Mexico pride and the unbreakable spirit of unity

Rotary of the White Sands Alamogordo representing #AlamogordoProud at Tournament of Roses Parade - Photos Courtesy Rotary of the White Sands Alamogordo - AlamogordoTownNews.org Community Good Report

Huge congratulations to Gabriela, Michelle, Renee, and the entire club on representing #AlamogordoProud.

Rotary of the White Sands Alamogordo representing #AlamogordoProud at Tournament of Roses Parade - Photos Courtesy Rotary of the White Sands Alamogordo - AlamogordoTownNews.org Community Good Report

Here’s to a 2026 filled with even more good—united!

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